I’m Gregor Smith, a user experience designer with over 25 years of experience architecting enterprise ecosystems and AI-powered digital solutions for global brands. I specialize in turning complex data and global requirements into intuitive, high-impact experiences.
The Problem
Financial forecasting teams struggle with fragmented tools, lack of real-time performance visibility, manual data entry errors, limited AI transparency, and difficulty tracking forecast changes.
The Solution
Unified forecasting control tower with Excel-like editing, real-time performance metrics, transparent AI analysis, and comprehensive audit trails, all in a single accessible interface.
The Problem
Store managers receive circular ads promoting specific items, but they don’t have visibility into whether their store actually has enough inventory to support those promotions. This results in missed sales due to stockouts, last-minute scrambles to replenish, and frustrated customers and associates
The Solution
Created as part of the 2025 AI Hackathon within Lowe's, PromoPulse is an AI-powered readiness platform that flags inventory and competitive pricing risks before promotions launch, enabling faster, data-driven intervention across store and regional teams.
View Case Study →
The Problem
Lowe’s associates navigate a fragmented data landscape where siloed metrics and inconsistent definitions create significant operational friction. This lack of a "single source of truth" wastes valuable time and undermines the confidence needed for agile, data-driven decision-making across the enterprise.
The Solution
DataVerse orchestrates the entire data lifecycle into a single, intuitive ecosystem. By unifying discovery, standardized reporting, and governance, the platform empowers associates to cut through the noise and act on verified insights with absolute certainty and speed.
View Case Study →
The Problem
MetLife’s global workforce and 90 million customers faced a fragmented experience when navigating the separate Disability and Paid Family Medical Leave (PFML) programs.
The Solution
A unified claims experience consolidated Disability and PFML workflows into one clear interface, improving status visibility, task clarity, and overall continuity across the claim journey.
View Case Study →
The Problem
Lenovo’s workforce across 77 countries faced a fragmented internal ecosystem that lacked centralized engagement and critical language localization.
The Solution
An updated HR Knowledge Base introduced scalable navigation, stronger localization support, and integrated support visibility in one platform aligned with global brand standards.
View Case Study →
The Problem
This portfolio started as a fully hand-coded build, but as scope expanded it needed stronger interaction quality and accessibility behavior to match product-level design rigor.
The Solution
The interaction system was upgraded with persistent theme states, keyboard-first accessibility patterns, and deep-link archive context; Codex AI was then introduced to accelerate implementation and documentation of the final deliverable, while design direction and decisions remained human-led.
View Case Study →